Pengaruh Kualitas Produk, Harga dan Brand Awareness Terhadap Keputusan Pembelian Produk Merek Scarlett Di Kabupaten Mamuju

Abstract

This study aims to determine the effect of Leadership Style and Work Discipline variables on employee performance at the Kalukku Sub-district Office, Mamuju Regency. The research method used is by using quantitative methods with primary data using a questionnaire. Respondents in the study were all employees who worked at the Kalukku Sub-District Office, the sample used was total/saturated sampling technique with a total sample of 33 respondents. The formula in this study uses multiple linear regression, validity test, reliability test, multiple linear regression, t test, and f test. The results in this study indicate that Leadership Style and Work Discipline have a partial and significant effect on employee performance at the Kalukku Sub-district Office, Mamuju Regency. Leadership Style and Work Discipline have a simultaneous and significant effect on employee performance at the Kalukku Sub-district Office, Mamuju Regency.